"Who shall set a limit to the influence of a human being?" Ralph Waldo Emerson
We are influenced in all kinds of ways - by our parents, brothers and sisters, uncles and aunts, by teachers, friends and colleagues, by the arts, culture and the media, by society and language, by our history and by our environment. But we also influence others around us in a myriad ways; it is a two-way street. Some influences are ephemeral whereas others often lead to profound and lasting change.
The following 15 minute video (best experienced in full screen) from R+I Creative shows how influence works in music, art, fashion, entertainment and through the power of brands.
Influencers: How Trends & Creativity Become Contagious
On a much deeper level, Influencer
, a thought provoking book by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler, gets to the heart of the matter by addressing behaviour - thoughts and actions, the very stuff of influence. The book was published in 2008 and was on the New York Times, Wall Street Journal, USA Today best seller lists.
A classic, worth checking out. This book matters!























